Our goal is to rebrand Sojos Pet Food to update and create a cohesive voice throughout their platforms, as well as emphasizing their unique shopping experience.
Sojos is a family-owned pet food brand that specializes in raw foods using a freeze-dried technique. Sojos was founded in 1985 and was first-to-market selling their freeze-dried pet foods in holistic vet clinics and now major online retailers, such as Chewy and Amazon. Their goal is to find a healthier way to feed pets.
Daphne Chang - Campaign Slogan, Branding (Illustrations & Colors), Packaging, and Social Media Direction
Edith Bustos - Social Media Campaign and Social Media Direction
Neftaly Torres - Branding (Trademark & Type), Campaign Creation, Packaging, and Popup Shop
Bryan House - Website and Mobile
Art Direction, Branding, Rebrand
"Our homemade, raw recipes have nourished the bodies and lives of beloved animals across the country since 1985. We pride ourselves in bringing nutritious, thoughtfully crafted meals into every home! Because pets deserve to eat as nature intended."
In the current brand analysis we observed the brand's competitors, strengths, and weakness.
Our goal is to connect with users and form a community of pet owners. To not only showcase the products but to offer real stories, tips and tricks, education, and DIY recipes.
The new Sojos’ website would feature an online shop and a simplified layout which leaves room for the content and images to shine.
The new Sojos’ packaging features a recyclable waterproof material and ingredients listed on the frontside of the packaging to promote the healthy, homegrown ingredients that go into every Sojos' Pet Food Products.
A new packaging concept was also created. Sojos Complete Travel packaging features a tube design that doubles as a bowl. The lid is equal to 2 cups measuring capacity. The lid can be used to measure both Sojos food and water so you can feed your pet on the go! The travel packaging is waterproof, reusable, and recyclable.
Sojos’ Pop-Up Shop is a promotional event that brings Sojos to you and your city. This event allows Sojos to become more accessible to smaller cities and creates an interactive experience that both pets and owners can enjoy. The shop will feature samples, branded merch, and Sojos Complete Travel food to enjoy at home!