PEA
Description
Reimagined logo and brand identity for an EV charging brand specialized in modular applications.
Date
2021
Areas
Branding
Contributions
Stephanie Halmich - Creative Director
Daphne Chang - Lead Designer
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THE BRAND
The new logo is inspired by the theme of sustainable energy and modular systems. Utilizing a combination of the letter "P" and stacked charging bars to create the shape of a tree. The updated color palette features tones of greens and blues as a nod back to the sustainability themes.
Inspired by classic Bauhaus elements, the brand's pattern features a simple, geometric "rack-style" layout.
STYLE GUIDE
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