Sojos Pet Food
Description
A rebrand for a pet food brand that specializes in raw foods using a freeze-dried technique.
Date
2020
Areas
Art Direction Branding UI/UX
Contributions
Daphne Chang - Campaign Slogan, Branding (Illustrations & Colors), Packaging, and Social Media Direction
Edith Bustos - Social Media Campaign and Social Media Direction
Neftaly Torres - Branding (Trademark & Type), Campaign Creation, Packaging, and Popup Shop
Bryan House - Website and Mobile
THE BRAND
Sojos is a family-owned pet food brand that specializes in raw foods using a freeze-dried technique. Sojos was founded in 1985 and was first-to-market selling their freeze-dried pet foods in holistic vet clinics and now major online retailers, such as Chewy and Amazon. Their goal is to find a healthier way to feed pets.
Our goal is to rebrand Sojos Pet Food to update and create a cohesive voice throughout their platforms, as well as emphasizing their unique shopping experience.
Our homemade, raw recipes have nourished the bodies and lives of beloved animals across the country since 1985. We pride ourselves in bringing nutritious, thoughtfully crafted meals into every home! Because pets deserve to eat as nature intended.
Sojos Complete Packaging
The new Sojos’ packaging features a recyclable waterproof material and ingredients listed on the frontside of the packaging to promote the healthy, homegrown ingredients that go into every Sojos' Pet Food Products.
A new packaging concept was also created. Sojos Complete Travel packaging features a tube design that doubles as a bowl. The lid is equal to 2 cups measuring capacity. The lid can be used to measure both Sojos food and water so you can feed your pet on the go! The travel packaging is waterproof, reusable, and recyclable.
