Santa Fe Optical
Description
A rebrand for an Austin optical boutique specialized in a personal styling experience.
Date
2020
Areas
Art Direction Branding UI/UX
Contributions
Daphne Chang - Branding, Illustrations, Ad Campaigns, Stylist Cards, Interior Graphics, Social Media
Edith Bustos - Branding, Website, Social Media
Alex Reyna - Trademark, Branding, Packaging, Social Media
THE BRAND
Santa Fe Optical is an optical boutique located in Austin, TX. It was established in 1982 and has 3 locations around the Austin area. They specialize in offering customers a personalized experience that styles them with glasses that perfectly complements their unique features.
Our goal is to rebrand Santa Fe Optical to create a cohesive voice throughout their platforms, as well as emphasizing their unique shopping experience.
Introducing the #StyledBySFO social media campaign. This is our way to show our customers our appreciation while they get the opportunity to show off their new frames.
THE WEBSITE
An emphasis on their unique, customized in-store shopping experience translated to their website. With the new, modern branding, the updated website takes on a clean but quirky approach.
