Second
Description
Introducing Second Clothing - Redesigning the textile recycling experience using a circular economy.
Date
2020
Areas
Design Research Branding UI/UX
Contributions
All
THE BRAND
Where do old clothes end up? Did you know nearly 100% of clothes are recyclable, but 85% of clothes end up in landfills. That’s about 21 billion pounds per year in our country alone. SECOND was created to challenge this make and dispose cycle in fashion. We take your unwanted clothes, no matter the condition, and give it a SECOND life. The clothing we collect is then repaired, repurposed, and remade into a brand new piece that is both trendy and affordable. The clothes that can’t be used will be remanufactured into blankets and socks for the local homeless shelters. Come find our unique donation boxes to drop off your well-loved clothes - it only takes a SECOND - and track your impact on a cleaner and more stylish world!
THE APP
By redesigning the disposal method of textiles through education, engagement, local collaboration, and a new brand experience targeting the Generation Z consumer; consumer behavior surrounding the linear economy of the fashion industry will become more accepting of a circular economy business model.
The app was designed for the new Gen Z user in mind. By combining re-commerce and social media, the SECOND app allows for users to shop for products and share their purchases on the same platform. The app also connects to the donation boxes, allowing for users to track their contributions and gain rewards for their donations.
