WAVE
Description
A rebrand and website design for a company specialized in wireless inductive charging for electric vehicles.
Date
2021
Areas
Art Direction Branding UI/UX Design
Contributions
Stephanie Halmich - Creative Director
Daphne Chang - Lead Designer, Art Director
THE BRAND
WAVE's high-power, hands-free, charging system enables electric vehicles to achieve driving ranges and duty cycles that match that of internal combustion vehicles, but with safety and reliability that surpass that of legacy plug-in and overhead (pantograph) charging systems.
The logo redesign focuses on themes of Range, Simplicity, Movement, and Heaviness.
Animated illustrations are utilized to demonstrate the product's technology. The brand uses an isometric illustration style to best represent their in-ground wireless charging pads.
THE WEBSITE
Check out www.waveipt.com for the full site.
