Solectrac
Description
Art direction and rebrand for an electric tractor company based in northern California.
Date
2021
Areas
Art Direction Branding UI/UX
Contributions
Stephanie Halmich - Creative Director
Daphne Chang - Lead Designer, Art Director
THE BRAND
The rebrand strategy takes on an updated approach to their original logo while paying homage to the brand's founding story. By reimagining the wheel shape, a classic symbol of innovation, in combination with the Sun, a well-known symbol of agriculture, the new Solectrac logo was created.
Custom illustration set featuring the brand's bright color palette and personality with themes of agriculture and electric power.
THE TRACTOR
Art direction of product photoshoots between 2021-2022 in three settings: studio, agriculture, and parks.
Photographers:
Studio (Santa Rosa, CA) - Mike Chase
Agriculture (Thompson's Station, TN) - Abigail Bobo
Park (Portland, OR) - Patrick Daly
