US Post Bank
Description
Reimagining the United States Postal Service to provide financial services for the unbanked and underbanked.
Date
2020
Areas
UI/UX design Branding Design Research
Contributions
Daphne Chang - Research Lead, Print Design, Copywriting, App Design, Website Design
Jorge Charles - UX Co-Lead, Branding, Print Design, App Design
Hope Garver- UX Co-Lead, Print Design, App Design, Website Design
Seth Jones - UI Lead, Branding, App Design
THE BRAND
According to the FDIC National Survey of Unbanked and Underbanked Households, as of 2017, approximately 8.4 Million US citizens (6.5%) are considered unbanked and an additional 18.7%are considered underbanked. When a person is unbanked or underbanked, this means that they often have to rely on commercial companies to provide services normally provided by a bank. This means cashing paychecks at the corner store or relying on pay-day lenders. In best-case scenarios, the fees are extremely high and in the worst of cases, fees can reach the predatory loan-shark level that keeps customers in a never-ending cycle of debt.
In this project we explore ways the USPS can be reinvigorated by designing digital and physical experiences for the unbanked and underbanked. These proposed experiences leverage the USPS’s current systems to provide the types of services needed by the consumer and where they are needed.
All your banking needs right at your fingertips. The US Post Bank app prioritizes accessibility, education, and engagement with the people who need it most.
THE WEBSITE
The US Post Bank has a website separate to the US Postal Service. On this website, users are able to exclusively access financial services, educational resources, and general banking information.
